October 13, 2017 |
Autonomous Vehicles /
Auto Industry Thought Leadership
by: AER Marketing Team
Autonomous Vehicles (AVs) mark an immense transformation for both the consumer driving experience and for the automotive industry as a whole. We are rapidly approaching a new digital era where manual operation will soon be surpassed by self-driving
In an effort to convert skeptics of driverless cars, Waymo, Google’s self-driving car affiliate, is collaborating with Mothers Against Drunk Driving and The National Safety Council, amongst others, to create an ad campaign designed to advocate for AV safety.
In the most recent marriage between a multinational automotive brand and high-profile tech company, Ford has teamed up with transportation network leaders Lyft in order to develop and test Autonomous Vehicle software for future deployment. Both companies hope